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Psychology
beginner

Qualitative Content Analysis in Practice

Margrit Schreier (2012)

Published
Jan 1, 2012
DOI
10.4135/9781529682571

At a GlanceAI

Practical guide to designing and conducting qualitative content analysis, from coding to reporting, for systematic analysis of qualitative data.

SummaryAI

This book offers a step-by-step, practice-oriented introduction to qualitative content analysis as a systematic way to interpret qualitative material. It clarifies how to build and refine a coding frame, apply it consistently, and balance flexibility with methodological rigor. By translating methodological principles into concrete procedures and examples, it helps researchers make qualitative analysis more transparent, reliable, and reportable.

Method SnapshotAI

Methodological handbook outlining procedures for qualitative content analysis and coding-frame development.

BackgroundAI

Basic familiarity with qualitative research designs and working with textual (or other qualitative) data.