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Psychology
beginner

The Content Analysis Guidebook

Kimberly A. Neuendorf (2017)

Published
Jan 1, 2017
Publisher
SAGE Publications, Inc
ISBN
9781412979474
DOI
10.4135/9781071802878

At a GlanceAI

Practical, step-by-step guidebook that makes content analysis methodology accessible to upper-level undergrads and graduate students.

SummaryAI

This book frames content analysis as a complex but learnable research methodology and offers a structured path for applying it. It provides step-by-step instructions and practical advice aimed at upper-level undergraduates and graduate students. The value is as a teaching-friendly, application-oriented reference for designing and conducting content analysis studies.

Method SnapshotAI

Methodological guidebook providing a step-by-step framework for conducting content analysis.

BackgroundAI

General research methods literacy and basic familiarity with qualitative/quantitative study design.